Brand & Marketing Effectiveness Practice launched

Holly Jonas (left) and Lewis Pullen

The Bridge International launches new Brand & Marketing Effectiveness consulting practice led by Partner and CMO, Lewis Pullen, and welcomes marketing executive Holly Jonas as the practice Director.

The Bridge International has launched a Brand & Marketing Effectiveness consulting practice to complement its existing five practices.

This new practice is led by Lewis Pullen, a Partner at The Bridge. Lewis previously headed up marketing for Qantas and Air New Zealand, after working for British Airways in the UK, US and Australia. He was also Head of Marketing at the NRL reporting to the CEO and led the successful transformation of the social media footprint and marketing strategy. At Insurance Australia Group (IAG) Lewis was Marketing Director responsible for IAG’s challenger brands including Coles Insurance, one of Australia’s most successful insurtech's.

Stuart Blake, Managing Director, and Co-Founder of The Bridge International said:

“I am delighted to launch our Brand & Marketing practice, led by Lewis Pullen. Lewis is a well-known and respected Chief Marketing Officer. He has headed up marketing for several iconic brands internationally and in Australia, bringing our clients over 30 years of practical experience and deep subject matter expertise across all things brand, marketing, and digital. Never has brand been more important with changing customer demands, increased competition and economic headwinds driving consumer affordability issues. Our clients are asking for more assistance with their marketing strategy and effectiveness, so we have launched a dedicated, specialist practice to service these needs.

I am also delighted to announce that Holly Jonas has joined The Bridge as an Associate and practice Director for our Brand and Marketing services. She has held senior marketing roles at IAG, Uber, Optus and Slack, where she focused on marketing operations, efficiency and effectiveness. Holly brings a contemporary and innovative perspective to leadership and marketing, having worked with iconic brands across Europe, The Middle East, Africa, Pakistan, Australia and New Zealand.

Lewis and Holly make a great practice leadership team. They will be supported by our extensive network of Associates and Consultants across Australia."

The Brand and Marketing Effectiveness practice can assist organisations assess their brand and marketing strategic and executional capabilities, as well as undertake a health check on the enablers of effectiveness; people, process, digital and data, martech and partnering, recognising that each brand and marketing operating model differs by company and industry.

The practice can help with co-developing strategy, but as practitioners, The Bridge pride themselves on their ability to support the execution of these strategic initiatives becoming a natural extension of our clients marketing team.

Lewis Pullen said:

“I am not a career consultant. I have had challenging C-suite brand and marketing client-side leadership roles across varied brands, categories, and markets. I understand the trials and tribulations of running a contemporary marketing department, managing multiple projects with multiple partners, often with limited budgets and resources. I also understand the constant pressure to demonstrate effectiveness and efficiency.

I know that you need not only a great strategy, but also a brilliant team, and execution capability, to be a high performing marketing operation.

It is also great to be working with Holly again, who has her own set of unique experiences here and overseas. We look forward to sharing our stories, insights, and experience with our clients.”

Holly Jonas said:

“I am excited to join The Bridge International and be a part of the new Brand & Marketing Effectiveness practice. I am looking forward to collaborating with our clients to tackle their business challenges and unlock their full potential, from strategy to execution. With experience gained from working with global brands in London, Amsterdam, and Sydney, I can share my international and local experience of what it takes to drive greater efficiency and effectiveness across the end-to-end marketing operations.”

The Bridge International is a non-traditional, boutique, management consulting team operating in Australia, New Zealand, UK, and North America with deep practitioner experience in insurance, financial services, retail, utilities, health and Not-For-Profit.

For further information contact Danny Camerotto, The Bridge International Corporate Affairs on danny.camerotto@thebridgeinternational.com.au or +61 407 249 668