All our management consultants have deep business experience including Chief Executives, Chief Operating Officers, Chief Marketing Officers, General Managers and subject matter specialists.
We partner with like-minded leaders from start-ups to large scale mature companies embracing innovation and disruption, helping to transform organisations.
We have a track record of long-term trusted adviser relationships supporting delivery of strategic objectives.

WHO WE ARE
STUART BLAKE
Managing Director & Co Founder

Stuart has over 30 years’ experience in Financial Services. As the Co-Founder and Managing Director of the The Bridge International, he leads the Strategy and Corporate Development practice working with Boards, CEOs and executive teams across numerous industries as a trusted advisor and transformational leader.
He Chairs CXO2 and is a director for The Bridge to Good. Prior to The Bridge he was a Chief Executive at Wesfarmers and IAG, At Wesfarmers, Stuart was Chief Executive of Coles Insurance - the fastest international insurance start-up from 200,000 to 400,000 customers at the time. At IAG Australia’s largest insurer, he was accountable for brands including NRMA and RACV.
0411 012 701
SARA ELMSTROM
Partner & CEO CXO2

Sara is an experienced executive with 25 years of international experience and a diverse industry background. She is an intuitive and values-driven leader with a commercial and decisive approach. Sara chairs Bridge to Good, The Bridge International’s foundation and is an Advocate of Lifeline’s Unify Help Project.
0435 937 936
HELEN WHITEHEAD
Board

Helen is a strategic innovation leader with 25 years’ experience designing and delivering transformative programs across Financial Services, Education, Social Services, and Community sectors.
Helen leads cross-sector collaborations that embed trauma-informed, culturally safe, and digitally enabled service models. Her work spans co-design, digital transformation, and systems integration.
IAN EDGELL
Associate

Ian is a customer-focused senior insurance executive with extensive experience in P&L accountability, revenue growth, product and pricing strategy, governance and regulatory compliance. He has a successful track record leading strategic transformation projects, bringing together diverse stakeholders and experts to deliver results.
HAYDEN BLASKETT
Consultant

Hayden is a passionate consultant, with experience in research, data analysis and presentation. Shaped by his educational background in Science and Economics, his passion for operations and discovery consistently allows him to drive meaningful results for clients within the Insurance Sector.
DAVID RUSSELL
Chairman

David has over 25 years executive leadership experience. For the past 12 years David has been Chief Executive of RAA Insurance, South Australia’s largest Personal Lines
insurer, retiring in 2020. Prior to RAA Insurance, David held senior executive positions at IAG, accountable for the SGIC (SA) and SGIO (WA) brands.
MARIA STAVRINIDES
Senior Associate

Maria is a leading Organisational Development professional and registered psychologist with a career spanning 25 years supporting leaders and executive teams achieve performance gains through an integrated approach to strategy, culture, leadership development and capability uplift. She has consulted to CEO’s and group executive including Qantas, Westpac and IAG
DALE CLIFFORD
Associate

Dale is an experienced innovation designer with 20+ years' experience in energy, utilities, real estate and insurance. With expertise in IT Operations and CX Transformation, Dale specialises in developing strategies and scalable systems that help businesses develop, test and iterate solutions and experiences that customers need and want, with proven ROI.
PETER HUGHES
Associate

Peter has over 25 years senior leadership experience across large scale organisations and emerging global startup businesses. As a specialist in customer contact environments and operations, Peter has led operational divisions, internal support functions and cultural transformation programs across top tier financial services businesses.
We are intentionally boutique, tailoring our proposition, but have the breadth and depth of experience to offer end to end advisory services at scale.
Our unique fairer value model ensures better outcomes and capability at lower cost for our clients. We know how to turn strategy into execution-able plans and embed long term value.
We believe in ‘progress not perfection’ and our Triple Play philosophy ensures that you always get the whole picture – culture, customer and commercials. Our services span strategic advisory services, customer and operations, commercial, leadership, culture & risk, brand and marketing, and program delivery.








