Partner and CMO
Lewis is a senior C-Suite marketing and sales executive who has managed and consulted to iconic brands across different categories and markets, including the UK, Europe, US, Middle East and Australasia.
Lewis has held some of the highest profile chief marketing officer roles in the Asia Pacific, including Air New Zealand, Qantas, NRL and IAG. This has given him deep subject matter expertise across brand, marketing, digital, PR and media, sales, customer and loyalty disciplines. He has been recognised by CMO Magazine in the top 50 most innovative and effective marketers and has received many campaign awards during his corporate career.
Passionate about building brand from the inside out
He is passionate about building great brands from the inside out, focused on embedding the brand values into the organisation.
Fresh ideas, creative solutions
Lewis draws on his practical experience client side enabling him to identify issues and develop solutions at pace, often bringing fresh ideas from one industry into another. He is always looking for creative and innovative solutions that can drive brand distinctiveness, value proposition and positioning differentiation. He has a passion for digital technology as an enabler of great customer experience. However, he also considers the fact base and customer data insights when developing strategy.
Lewis has a highly consultative and collaborative style, key to success in his Corporate marketing roles. He applies this in his Bridge engagements, always ensuring that all stakeholders are engaged in the process.