DAVID MCDONALD
Executive Director
David co-founded The Bridge to bring non-traditional ways of working to consulting and deliver the best value for money for our clients.
David has performed COO-level roles with some of Australia's most iconic brands and is a successful leader with demonstrated capacity to run complex businesses within highly regulated and competitive markets.
Passion for customer-led business transformation
He is passionate about both setting up new and transforming existing businesses to be customer led, simple and to be fit to deliver the right commercial returns. He has worked in Australia and internationally, which has given him invaluable insights on driving operational performance excellence today, as well as the emerging trends which will drive world class
customer experience in the future. His curiosity for customer and operations has led to extensive subject matter expertise.
Omnichannel customer experience and operational design expertise
David specialises in operational design, customer/client led journeys, business transformation and embedment of change initiatives to fully realise benefits from a culture, client and commercial perspective. David also has a wealth of experience in running best in class omni channel businesses, with many in the transformation of offline operations and sales to digital channels.
Finding simple and practical solutions
David is known to provide a distinctive, no-nonsense voice within organisations, breaking down complex issues and finding simple and practical solutions. He likes to de-mystify over
engineered business strategy and brings a voice of calm.