DALE CLIFFORD
Associate
Dale is an experienced innovation designer with 20+ years' experience in energy, utilities, real estate and insurance. With expertise in IT Operations and CX Transformation, Dale specialises in developing strategies and scalable systems that help businesses develop, test and iterate solutions and experiences that customers need and want, with proven ROI.
Innovation Expert – Dale is at the forefront of large-scale CX Transformation and IT Strategy programs. He uses Human Centred Design principles and enjoys experimenting using rapid prototyping techniques to develop solutions that have lasting impacts, and he loves to coach people and teams for success, ethnographic research, customer journey mapping, wireframes and user experience design.
Experience Design
With a Lean Six Sigma and Human Centred Design mindset, Dale focuses on developing strategic solutions built for growth and quality. He’s owned customer advocacy programs, driving industry-leading NPS, helping businesses win industry awards and brand advocacy.
Innovation & Product Development
In his career, Dale has worked closely on affinity brands and partnerships such as IAG x Coles Financial Services (Coles Insurance), AGL x REA Group (realestate.com.au Connection Services), Honey Insurance launch (AGL Investment) as well as supporting the ENERGEX transition to Origin Energy in 2008.
IT Strategy & DevOps
In the evolving technology landscape, Dale has managed large-scale CRM migration programs, cybersecurity initiatives and IT product development lifecycles. He knows how to build scalable IT platforms leveraging cloud providers, and deploying container services, networking, data loss prevention and BCP/DRP strategies.