Paul’s background spans senior leadership roles in industrial and technology-enabled businesses. He previously served as Managing Director of ROSTA Australia, where he led commercial strategy and regional expansion across Australia and the South Pacific. Earlier in his career he held sales leadership and product management roles with global organisations including Air Liquide and Unilever Food Solutions, building deep expertise in key account development, solution selling, and sales process optimisation.

Known for his relationship-driven approach, Paul specialises in aligning commercial strategy with client outcomes, helping organisations unlock new revenue opportunities and strengthen long-term partnerships.